Every major platform shift in computing created new industries. Personal computers, the internet, mobile. Each put more power in human hands. AI is the first that acts on its own. It reasons, personalizes, and acts on your behalf. The interaction between humans and the digital world has a new actor.

And like every platform shift before it, a new layer has emerged between people and businesses. Search organized the web. Mobile organized apps. Each gave people options to choose from. This one chooses for them.

Businesses built brands for human emotion and designed funnels they owned. But agents choose on structure, data, and results. When they choose which businesses to use, the funnel disappears. And agents carry their own tension: they need user trust to grow, but they need businesses to sustain. Nobody has built the foundation for how all three sides succeed together.

But agents can’t do it alone. Most tasks eventually hit a moment that requires a human. A decision too complex to delegate, a judgment call that needs context, an action that needs consent. Text isn’t always enough. Humans decide by seeing, comparing, and interacting. The last mile of every agent task is a human moment, and right now there’s nothing there.

How this gets built will shape the next era of computing.

Ora was founded by the people who shaped how AI gathers knowledge from the world and how it hands control back to humans, working with Anthropic and OpenAI to establish the first shared standards for interactive AI. We’re building the foundations for how humans, agents, and businesses succeed together.

If this trajectory has brought you to the same conclusion, we’d like to meet you.